{"id":3322,"date":"2023-06-03T00:45:39","date_gmt":"2023-06-03T00:45:39","guid":{"rendered":"https:\/\/smm.reviews\/tiktok-launches-2023-holiday-marketing-playbook-to-assist-in-campaign-planning\/"},"modified":"2023-06-03T00:45:39","modified_gmt":"2023-06-03T00:45:39","slug":"tiktok-launches-2023-holiday-marketing-playbook-to-assist-in-campaign-planning","status":"publish","type":"post","link":"https:\/\/smm.reviews\/tiktok-launches-2023-holiday-marketing-playbook-to-assist-in-campaign-planning\/","title":{"rendered":"TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning"},"content":{"rendered":"
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We\u2019re midway through the year, which means that it\u2019s time to start planning your holiday campaigns in order to ensure that you have everything in place to maximize your sales results this coming holiday season.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Yes, it\u2019s still six months away, but nailing the lead-up is key, and in some cases, that means planting the seeds now, in order to reap the full benefits later in the year.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

To help with this, TikTok has published its <\/span><\/span><\/span><\/span>2023 holiday marketing playbook<\/a>, which includes a range of helpful insights and tips to ensure that your planning is on track, and that you\u2019re ticking the boxes now to enhance response.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

The 13-page guide<\/a> includes a range of notes on TikTok as a product discovery platform, and how it\u2019s influencing shopping behaviors.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"TikTok<\/p>\n

There are also notes on the top hashtags to use, and key trends in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"TikTok<\/p>\n

TikTok also provides a range of guide notes and tips on how to maximize your holiday promotions, including step-by-step listings of all the key foundations.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"TikTok<\/p>\n

There are also overviews of its ad products:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"TikTok<\/p>\n

And calendar overlays for when you should be enacting each type of campaign.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"TikTok<\/p>\n

It\u2019s an interesting overview of what could be a key channel for your marketing and outreach this year. TikTok is arguably the most influential social platform of the moment, for younger audiences in particular, and as such, it is worth considering whether you should be using it within your holiday plans, and how you can do so to best effect.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And it\u2019s worth a read either way, as it could help to get you thinking, not only about TikTok itself, but also about your broader holiday plans.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

You can download TikTok\u2019s \u2018Holidays For You;\u2019 playbook here<\/a>.<\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re midway through the year, which means that it\u2019s time to start planning your holiday campaigns in order to ensure that you have everything in place to maximize your sales results this coming holiday season. Yes, it\u2019s still six months away, but nailing the lead-up is key, and in some cases, that means planting the […]<\/p>\n","protected":false},"author":1,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149,131,144,143,146],"tags":[238,219,220,221,230],"_links":{"self":[{"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/posts\/3322"}],"collection":[{"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/comments?post=3322"}],"version-history":[{"count":0,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/posts\/3322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/media\/3323"}],"wp:attachment":[{"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/media?parent=3322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/categories?post=3322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smm.reviews\/wp-json\/wp\/v2\/tags?post=3322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}