TikTok Shares New Insights into the Evolution of eCommerce in the App [Infographic]

In-stream commerce is a key element of TikTok’s future growth strategy, with the platform already seeing big success with its on-platform buying options in mainland China.

Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., also gives TikTok another means to enable effective monetization, so that creators can get paid for their efforts.

And as TikTok notes, it already sees eCommerce as a key element of its app:

eCcommerce is no longer the future of shopping – it is shopping. In this new landscape, brands must keep up with consumers’ ever-changing online shopping behaviors – and TikTok is at the forefront of this new era.

To provide some more perspective on this, TikTok has shared some new insights into how its users view in-stream buying, and how these trends are helping to shape the evolution of the app.

Could be some important considerations heading into the holiday shopping season.

TikTok path to purchase  TikTok Shares New Insights into the Evolution of eCommerce in the App [Infographic] bG9jYWw6Ly8vZGl2ZWltYWdlL3Rpa3Rva19wYXRoX3RvX3B1cmNoYXNlLnBuZw

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