TikTok Shares New Insights into Key Engagement and Retention Behaviors in the App [Infographic]

There’s no doubting TikTok’s hold on audience attention, with an entire generation of consumers now spending hours each day scrolling through the app’s addictive ‘For You’ feed.

That’s led to entirely new habitual consumption behaviors, which has forced virtually every other app to add its own TikTok-like features in order to keep up. Because it’s not just a new app, the rapid speed of TikTok’s short clips, along with its finely tuned algorithm, has changed user attention spans, which means that if you’re not aligning with this shift, you’ll eventually lose out.

TikTok acknowledges this in its latest consumption trend report, noting that:

In the past, audience attention was predictable, with scheduled television programs making it easy for advertisers to gauge prime times to capture consumers’ focus. Now, technological advances have made heaps of information available at any time and in any part of the world, and keeping up with consumers’ always-on digital presence presents a daunting challenge.

The solution, TikTok says, is short-form video, delivered via its app, where engagement is strong.

Our users are uniquely plugged into the TikTok experience, with 46% engaging with content on TikTok without distractions or multi-screening. The platform offers up endless discovery of new voices and ideas, a diverse community that embraces vulnerability, and a highly-inclusive culture of influence that is causing users to spend less time on other platforms.”

Indeed, TikTok also notes that 35% of its users have indicated that they are spending less time watching TV or video content since joining TikTok.

For marketers, going where attention is focused is the key, and based on these insights, TikTok is currently that place, for many, many users.

To glean more insight on this, TikTok has shared some new stats and notes on usage trends, and just how engaging its never-ending feed to short video clips is.

Some key considerations for your strategy – and your holiday planning.

TikTok usage data  TikTok Shares New Insights into Key Engagement and Retention Behaviors in the App [Infographic] bG9jYWw6Ly8vZGl2ZWltYWdlL2F0dGVudGlvbl9vbl9UaWtUb2sxLnBuZw

Read More

Leave a Reply

Your email address will not be published.

New Panels
5.0 rating
The Global Company is designed and created specially for entrepreneurs and businesses that want to control the digital world.
4.5 rating
SMM Illusion is nice new SMM panel that is very easy and nice looking, nice support, child panel and affiliate options.
4.5 rating
Virality store is a SMM panel that has English and Spanish language and provides big variety of services, nice services. They provide a lot of information about the services and good support.
3.8 rating
Original and reseller European SMM panel, quality services.
4.8 rating
High quality original services provider. Highly recommended.