Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

Meta has announced the line-up for its second Creator Week event, which will include a combination of IRL and online presentations, panels, displays and more, to be held in the first week of November this year.

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The event is designed to help creators better understand how to use Facebook and Instagram tools to build a presence, and monetize their work.

As explained by Meta:

We’re committed to helping creators grow their community and make a living on our platforms. As we work toward the metaverse, our investments aim to empower creators with the cutting-edge tools, education and resources needed to build creative and financial success – now and in the future.

Because Meta knows that, if it really wants its metaverse to be a success, it’ll need cutting-edge creators to be contributing to its evolving VR worlds – because while Meta’s own, in-house creative and design teams are great, it’s the participation of artists from across a broader spectrum that truly build the most immersive and engaging experiences.

That’s why Snap remains the leader in the AR space, because it’s built a better platform for collaboration and creation, and with Meta looking to use Horizon Worlds as a bridge into the metaverse space, that’s likely to be the key focus of its next-level presentations at the event.

Last year’s Creator Week event was more Instagram-specific, but with Reels now becoming a bigger part of the Facebook ecosystem as well, this new Creator Week event will take on a broader focus, and will feature a range of platform stars, from across both apps, who’ll provide insights into their creative and business process.

Those creators will include @karenxcheng whose ever-inventive use of Reels has made her a leader in the field – and earned her over 1.2 million followers on IG – along with @kelladactyl, who’s also used creative content approaches to become one of the top Reels stars.

Meta says that its IRL ‘Reels-spiring’ Creator Week activations (how is ‘reels-spiring a play on ‘inspiring’?) will be held in Bali, São Paulo, London, and Delhi.

Delhi, in particular, is a big focus, because with TikTok out of the picture in India, due to a Government ban, Reels has been given more room to grow, which has seen it become a key video option for emerging Indian creators.

People will also be able to tune into Creator Week events and recaps via @Creators on IG and the Meta for Creators Page on Facebook.

And it could be worth tuning in – already, Reels makes up 20% of all time spent on IG, and Meta is clearly very keen to get more people consuming Reels content, however it can, in both apps.

Leaning into Reels, then, could be a smart choice for your marketing efforts, and maybe, picking up a couple of tips and notes at Creator Week could give you a new perspective on your options.

You can learn more about Creator Week 2022 here.

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